For many reasons, I find Rahm Emanuel, President Barack Obama’s former chief of staff and current front runner in Chicago’s mayoral race, to be a fascinating dude. He’s very good at what he does; he’s got two genius brothers who are very good at what they do; he curses like a sailor and he used to do ballet. Fascinating. Anyway, I was reading an article about him in Time magazine when something about his strategy caught my eye:
Behind the scenes, meanwhile, Emanuel employs the most cutting-edge techniques. A focus on social networking and demographically targeted e-mails is part of “using the Internet in ways not previously used in a municipal campaign,” says Chicago-based Democratic consultant Eric Adelstein. Emanuel is harnessing Google Analytics to micro-target voters based on their Web surfing. “So you look for ‘Chicago Bears’ and there may be an Emanuel message that might interest you, a sports fan between the ages of 40 and 60,” Adelstein says.
AKPD Message and Media (David Axlerod’s company; it’s running Rahm’s campaign)