From time to time my friend E, who is not very interested in the nuances of life on the web, will ask me a social media related question. His latest: Why is there a limit to the number of followers you can have on Facebook?
A little about my friend: E is a super talented athlete. He was an instrumental player on our alma mater’s football team (Roll Tide!) during the years he played there, and his senior season, we won the national championship. E is also pretty stinkin’ gorgeous. When you combine Star Player + SEC Fanbase + Good Looks you get a person who can easily exceed Facebook’s 5,000 friend limit. Needless to say, I’m trying to convince E to start a Facebook fan page for E the Brand.
Although it’s a no-brainer to social media practitioners, I still see a surprising number of business and other organizations who use a profile for their Facebook presence instead of a fan page. So–here are 5 questions to ask yourself to determine whether or not you need to set up a fan page. If you answer yes to any of these, go ahead and set up that page, buddy (I’m looking at you, E).
1. Do you have a brand to promote?
Facebook profiles were designed with people in mind; Facebook pages were designed to suit groups and brands. Pages let you put essential things–like newsletter signup and events–in a centralized location, making life easier for both you and your fans.
2. Are you a public or semi-public figure?
If you’re a public figure, a LOT of people are going to be interested in what’s going on with you. Still, everyone deserves a private life (or as private a life as you can get online). Your page is where you post pictures of your business events; your profile is where you post pictures of your
3. Will you be engaging more than 5,000 people?
Clearly illustrated by E’s dilemma, if you’ll be engaging more than 5,000 people, a Facebook profile won’t have the capacity to suit your needs.
4. Do you manage multiple brands?
This is another no-brainer. If you’re like me and you have to manage multiple brands, it’s crucial for your sanity to create pages instead of profiles. I can log in as myself, and from there click on a link to log in as the brands I’m an admin of. I couldn’t imagine having to log in and out every time I needed to navigate to a different brand.
5. Are you tired of approving each and every friend request you get?
Social media is time-consuming, and approving the people who want to engage with you does not have to be a necessary evil. Plus, it can hurt your consumers: a few months ago, I wanted to see what acts were playing at a venue that weekend, but they didn’t approve me until the following week. It was a loss for both of us.
Are you using a profile when you should be using a page? I’d be happy to help you set one up.